Tuesday, February 1, 2011

Effective communication of the Starbucks II


The Starbucks has been a financially successful company since going public in 1992 with its reputation for rapidly expanding all over the global market. However, aggressive expansion of stores produced negative results that were inconsistent with the Starbucks vision and the communication also suffered as a result. For efficient production and reduce wait time, the Starbucks implemented many different machines, and these made the experience less personal interaction between the baristas and the customers.The Starbucks needs to make sure to get people’s attention of the message they are sending, conveying the massage with that in mind, creating the step to minimizing the errors between the leadership and the employee and sending the consistent message. Because misperception of the company’s vision can cause the loss of employee loyalty and untrustworthy of the brand from the customers. The Starbucks has successfully created the coffee drinking as the unique experience for the customers. The family-friendly services from the employees will provide the customers with valuable experience in the Starbucks culture.